The aim throughout this project was to add value to product packaging with the intention to extend the life of packaging and reduce the amount of waste being thrown away.
With an acute focus on adding value to what is normally considered to be worthless, we hope Ornare will inspire consumers to keep what they would normally throw away.
Those who use our product will not only feel rewarded because they have built something beautiful and fun themselves, but also because they will know that by making art out of their packaging they are reducing the amount of waste in our landfills.
By laser cutting shapes into cardboard packaging, Ornare allows customers to construct their own toys and art.
Customers would only have to 'pop' the shapes out and build!
Instruction pages would be supplied on seed paper so that they are 100% biodegradable.